POST-PANDEMIC
LUXURY AND FASHION
NEW TRENDS IN THE CHINESE MARKET
The pandemic has fundamentally changed
the dynamics of the Chinese market
and the purchasing habits of its consumers, creating new opportunities and challenges
for international brands.
Il lusso e il fashion
in Cina
I NUOVI TREND
NEL POST-PANDEMIA
La pandemia ha inevitabilmente modificato le dinamiche del mercato cinese e le abitudini di acquisto
dei suoi consumatori, creando nuove opportunità e sfide
per i brand internazionali
lusso e fashion
in Cina
I NUOVI TREND POST-PANDEMIA
La pandemia ha inevitabilmente modificato
le dinamiche del mercato cinese
e le abitudini di acquisto
dei suoi consumatori, creando
nuove opportunità e sfide
per i brand internazionali.
POST-PANDEMIC
LUXURY AND FASHION
NEW TRENDS
IN THE CHINESE MARKET
The pandemic has fundamentally changed the dynamics
of the Chinese market
and the purchasing habits
of its consumers, creating
new opportunities and challenges for international brands.
INSIGHTS FROM THE REPORT
INSIGHTS FROM THE REPORT
The Chinese domestic luxury market continues to grow despite
pandemic restrictions
The Chinese domestic luxury market continues to grow
despite pandemic restrictions
Tier 2 and Tier 3 cities are driving
the next wave of consumption
Tier 2 and Tier 3 cities are driving the next wave of consumption
Outdoor and sport represent
new frontiers for brands
Outdoor and sport represent new frontiers for brands
Brands must demonstrate an authentic understanding Chinese culture
Brands must demonstrate an authentic understanding Chinese culture
An omni-channel digital presence
is essential
An omni-channel digital presence is essential
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